The Master program International Media Cultural Work (IMC) consists of three foundation semesters and possibly an internship depending on the student’s academic history: Applicants with a 7-semester undergraduate or a graduate degree study 3 semesters, while candidates with a 6-semester Bachelor’s degree must complete an internship before their final master project.
The overall course program is finely balanced between compulsory courses (Transdisciplinary Media Cultural Projects/TMCPs) and the program’s elective courses (Electives).
Combining and merging of theoretical knowledge with practical strategies are strongly supported within International Media Cultural Work.
While the project module of the IMC program focuses upon merging theoretical knowledge, cultural concepts, technological methods and managerial steering strategies, the elective courses (Electives) open up numerous opportunities for a more in-depth experience of strategies and research.
Electives within the field of “Curating and Communicating” are complemented by Electives from the field of “Management and Technology”, thus fostering the student’s individual profile and his/her employability. The final semester is dedicated to the student’s master project/thesis.
Team-based, transdisciplinary and intercultural
Transdisciplinary Media Cultural Projects are the central modules of our Master´s program. They are obligatory, and are credited with 15 CPs. Knowledge is not frontally communicated, but is conveyed under the supervision of an transdisciplinary expert teaching team, specialized in the areas of media cultural discourses, curatorial and communication approaches, project development and practical realization as well as cultural management and public relations. Numerous lectures and workshops held by reknowned media cultural experts complement the project work.
Each semester the students perform media cultural projects (e.g. exhibitions, workshops, educational programs) in teams of four to ten students. Students with different skills from their undergraduate studies work in these teams closely together to bring their knowledge, methods and experience to the project. They learn strategies of other media cultural forms and develop transdisciplinary skills.
Elective courses complete the project work. They consist of cultural discourse and critique, curatorial, communicational and educational strategies, audience development as well as leadership methods and innovative concepts from the perspective of cultural management and economy, media cultural institutions, technology and media arts.
By choosing six electives (three per semester) you can create your own focus and profile. You can chose from two different elective catalogues:
• Media, Culture and Technology: Historical and future perspectives
• Curatorial Strategies: Concepts and Applications
• Bringing Media Theory and Discourse to Practice
• Media Aesthetic Education Practices
• Independent Project
• Interculturality and Inclusion in Media Cultural Work
• Avantgarde in Digital Media (in cooperation with LCI)
• Leadership by Arts (in cooperation with LCI)
• Media Cultural Economy and Artistic Entrepreneurship
• Audience Research and Development
• Media Cultural Project Management
• Media Cultural Strategies in Corporations and Institutions
• Marketing, Publishing and Public Relations
• Advanced Event and Display Technologies
• Media, Entertainment and Event Law (SuK/GS)
• Leading People and Teams (in cooperation with LCI)
• Technology as a driver for Media Products (in cooperation with LCI)
• Emerging Technologies (in cooperation with LCI)